Grow Your Business Data With A Website Classification API

Are you wondering how to improve your company’s development? Then, read to the end because here we will tell you how to grow your business data with a website classification API!

Business data is essential nowadays. Anyone working in the adtech industry should consider how to analyze and use the vast amounts of data that a website or URL domain from a company can collect in order to make adjustments, marketing campaigns, and crucial business choices. Although this activity can be done manually, technology has advanced to the point where it is now possible to automate this process to increase productivity and relieve workers of monotonous tasks.

Therefore, more and more business owners, developers, and digital marketers are turning to website classification APIs every day. This cutting-edge technology software appears to be the ideal third-party alternative for obtaining and analyzing vital information from any website, as they were created to help classify and assess the vast amounts of data that your website can collect.

Using the Internet Advertising Bureau’s website categories, they will be able to discern themes, intent, and sentiment in text, as well as extract specific bits of information. The IAB offers approximately 500 categories, ranging from a website’s industry to more specialized subcategories focusing on the items or services the company sells.

Finally, the results can be utilized for one-to-one customisation, marketing segmentation, and internet management, among other things. So this tools can enhance your sales and help your business expand, among other things.

This platform will use the IAB V2 Standard classification taxonomy to go to the correct domain name or URL, collect data, and generate appropriate classifications. These categories can be used for a variety of purposes, including one-to-one personalisation, marketing segmentation, and internet management.

In order to use it properly, we will now tell you the steps you need to follow:

We have already explained to you how to grow your business data with a website classification API. You can include it in the day-to-day running of your company and get benefits from its results!

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