Communication Is Key

How A Digital Marketing Company Can Handle A Campaign From a Large Corporation

Digital marketing is used by nearly every industry from finance, technology and home service businesses. Nearly all niches of business utilize digital marketing in one way or another. Running a digital marketing company that provides great services at reasonable rates can be very profitable. With the marketing agency being successful enough it is only a matter of time before a household name of a corporation signs on for a campaign. Handling these large corporations is different than a small company as there could be layers of people you need approval from so it could end up taking longer than expected. The following are tips to handle a large corporation’s campaign as a digital marketing company.

Communicating regularly is important as you can update the large client on how their campaign is progressing. Having weekly calls to talk about things and modify strategies if need be should be done. Sending a recap email about what was covered is also important as large corporations could be dealing with a multitude of contractors for their marketing campaigns. This can clear up any issues if the scope of the project changes at any time as the last thing you want is a completed campaign that the client refuses to pay for.

Large corporations doing a campaign might just be doing a test to see if they can outsource all of their marketing to your digital marketing company. This can be a huge contract that changes the entire business as a whole as a huge long term contract allows a company to profit but also keep cash flow healthy. This allows for expansion even further that would have been limited otherwise without this large client. Put the best of the best as far as your staff goes on this campaign as it could really pay off. You know who your best writers, marketers, social media managers, and web designers are so put them all together on the project.

There are certain digital marketing tactics that can be seen as unethical and can actually damage a brand’s image. Using Blackhat SEO tactics can also lead to a penalty from Google and have the company’s site pushed back in the search results. Use ethical tactics for this project and all projects to make sure customer keep returning after each contract is up.

As you can see you need to handle a large corporations marketing campaign a bit differently. Scale your processes now so you will be ready when a juggernaut of an order becomes a reality.

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